When looking for a digital marketing agency in Chicago, what should you look for? What sets certain companies apart from others? What makes them the right fit for your business? What are the benefits of hiring a local firm? Here are some things to ask yourself when weighing your options.
Ask about their client portfolio. A digital marketing agency in Chicago should have a list of projects in their pocket from which you can choose the ones that best match your brand or business needs. Ask about their client portfolio in detail and how these clients manage to leverage the agency’s strengths while using its weaknesses in order to create a unique offering. Remember that good companies have smart consultants who understand how to leverage their strengths while making the most of their shortcomings. Look for those with a solid combination of experience and creativity.
Ask about their case studies. Digital marketing agencies in Chicago should be able to provide you with a list of their most successful and least successful clients. They should be willing to share their case studies with you. Case studies provide an in-depth look at the campaigns they have handled in the past. It gives you a clear insight into their effectiveness.
Find out who founded the agency. There are several big names in the digital advertising space, but who else is represented in the agency you are thinking about hiring? If it’s an agency you have heard of before, check if there are current clients currently working with the agency. This way you can get a feel for how they operate and whether or not you would be comfortable having them as a client. Remember that not all agencies are alike, so you don’t always have to choose one founded by someone famous.
What is the creative team like? Look for digital marketing agencies in Chicago that have a creative team comprised of experts in different fields. If you are primarily looking for print media and traditional website design, look for a company that has a team of writers, designers and journalists on board. The same goes for digital agencies in Chicago who offer PPC and SEO services. If you need a full service campaign, look for a digital agency that offers not only design and advertising, but also a whole bunch of web development, web marketing and analytics.
The best choice for your business will be an agency based in the community you serve. If you are focusing on the southwest side, a marketing agency based in the north suburbs of Chicago would probably be your best choice. The advantage of having a digital marketing agency based in your community is that you are able to tap into a local market that spans all of the state and all of the counties in the Midwest.
Agencies in Chicago specialize in a particular type of clientele. Whether you need a social media or web design, marketing or SEO, a digital agency will have a staff of specialists ready to assist you. For example, if you have a small business with fewer than 20 employees, you might want to work with a team of developers while a PR agency will focus their attention on businesses that have more employees. Don’t be afraid to ask agencies about their specialization areas. The more specific they are about working with your business, the better off you are.
Ask for a portfolio of work from their clients. If you aren’t sure what their area of expertise is, ask for a portfolio of work from businesses in the same area as you. In most cases, creative agencies will have portfolios that they can show you. Look for case studies and client references in order to see which of the agencies they have worked with have been successful. Find out how long the agency has been in business, as well as if they have won any awards for their work. The more experience the agency has, the better.